shoppair.com has developed a range of state-of-the-art e-commerce platforms and service solutions for the air travel industry designed to drive retail sales for airlines and airports.
We are all marketers who have extensive experience in travel retail, e-commerce, and advertising. We believe that the key to a successful e-commerce proposition isn’t just technical capability, which is readily available in the market place, but a knowledge of the business as well as the marketing and merchandising expertise to engage the consumer in a way that he or she finds compelling.
Our goal is pretty straightforward: to help our clients make as much money as possible.
WHO WE ARE
Tom is our e-commerce guru. After many years in advertising with agencies like Saatchi & Saatchi, Ted Bates, GGK, and others, he shifted to e-commerce where he has established a name for himself as a leading e-commerce and internet authority. He’s developed state-of-the-art e-commerce solutions for key players in the luxury industry like Coty (fragrances/cosmetics), Labelux fashion (Bally, Jimmy Choo, Belstaff) and Giuseppe Zanotti (fashion). It’s no exaggeration to say that what Tom doesn’t know about e-commerce isn’t worth knowing.
Mick is our Managing Partner responsible for strategy and business development. He’s been around the Travel Retail industry for a long time, having spent 17 years in various senior sales and marketing positions with Philip Morris International Duty Free, most recently as Director Business Development and Planning, where he was responsible for the organization’s strategic planning. Mick is a regular commentator on the travel retail business and has written numerous articles for the trade media addressing the fundamental issues driving the travel retail business.
Ron Banks is also a travel retail veteran, having spent many years with RJR Europe Duty Free. After that, he changed hats and became a successful entrepreneur and started and sold several companies. He’s currently an adjunct Professor of Marketing at Webster University in Geneva, where he’s passing on his wisdom to the next generation of marketing professionals. In addition to his marketing expertise, his homespun midwestern charm makes him a salesman par excellence.
shoppair.com, Ltd. is a UK company with registered offices at 5 Jupiter House, Calleva Park, Aldermaston, Reading, Berkshire RG7 8NN.
Our management team is based in the Lake Geneva area in Switzerland