AirBorne is a customer focused turnkey e-commerce solution designed to make airline travel retail a more dynamic, more engaging, shopping experience for passengers – before they even fly. It presents passengers targeted and customized travel retail offers for pre-purchase, from the moment they buy their ticket until before they fly, for delivery in-flight.
The benefits of AirBorne are literally too numerous to list here, but just to name a few:
- It allows airlines to unlock and communicate the inherent benefits of airline shopping and to improve the appeal and performance of their travel retail offer.
- It enables passengers to find out what’s on board beforehand and to make sure they get what they want, eliminating lost sales and disappointed passengers – who probably won’t try to buy again.
- It allows dynamic merchandising, including up-selling, cross-selling, and virtual complementary adjacencies.
- It allows the listing of high-end items which are impractical to load on a standard trolley.
- It improves inventory management in the longer term, thereby reducing the fuel costs associated with flying around trolleys of unsold merchandise.
- AirBorne can also be configured to pre-sell premium meals to further enhance ancillary revenues.
Can an airline implement such a program itself? Theoretically, yes – but none have. AirBorne could be implemented by any airline that has the internal resources or can afford external ones. However, only a handful of airlines have implemented shopping sites which could be considered modern e-commerce sites, but none of them incorporate the features, personalization, or customer engagement that AirBorne delivers.
Over the past few years, airline travel retail has stagnated at around $3 billion, and now represents less than 9% of the booming $38 billion air travel retail market. Airlines can transform retail into a much more significant contributor to ancillary revenues, but only if they adapt to consumers’ changing shopping habits which AirBorne can help them do.