shoppair Solutions: 3 Ways to Drive Retail Sales for Airports and Airlines
AirBorne is a customer focused turnkey e-commerce solution designed to make airline travel retail a more dynamic, more engaging, shopping experience for passengers – before they even fly. It presents passengers targeted and customized travel retail offers for pre-purchase, from the moment they buy their ticket until before they fly – for delivery in-flight.
The benefits of AirBorne are literally too numerous to list here, but just to name a few:
- It allows airlines to unlock and communicate the inherent benefits of airline shopping and to improve the appeal and performance of their travel retail offer.
- It enables passengers to find out what’s on board beforehand and to make sure they get what they want, eliminating lost sales and disappointed passengers – who probably won’t try to buy again.
- It allows dynamic merchandising, including up-selling, cross-selling, and virtual complementary adjacencies.
- It allows the listing of high-end items which are impractical to load on a standard trolley.
- It improves inventory management in the longer term, thereby reducing the fuel costs associated with flying around trolleys of unsold merchandise.
- AirBorne can also be configured to pre-sell premium meals to further enhance ancillary revenues.
Over the past few years, airline travel retail has stagnated at around $3 billion, and now represents less than 9% of the booming $38 billion air travel retail market. Airlines can transform retail into a much more significant contributor to ancillary revenues, but only if they adapt to consumers’ changing shopping habits which AirBorne can help them do.
AirBornePlus completely transforms the air travel retail proposition by offering air travellers a wide range of selected merchandise, services, and activities for delivery or fulfillment at destination, which significantly broadens the consumer appeal of the travel retail offer and expands retail’s contribution to airline ancillary revenues. Shoppair would work with airlines either in partnership or on an affiliate basis.
In addition to the AirBornePlus e-commerce platform, shoppair would also provide the logistics and fulfilment capability for such sales, which most airlines and caterers currently don’t have.
AirBornePlus requires no investment by the airline and involves no disruption to an airline’s existing operating procedures. It does, however, offer consumers a compelling mix of convenience, choice, and value.
Airports have great merchandise and service offers but no advance information on passengers or contact with them.
TakeOff proposes to change all that by enabling airports to present their offers to passengers much earlier in the travel booking process by:
- Helping airports to join forces with airlines to pool their strengths to drive airport retail. TakeOff would add the airport retail and service offer to the airline ticket buying process and which passengers could pre-purchase just like hotels, car rentals, or travel insurance. Airlines would receive a commission from airports for online sales sourced through or from their sites, which would represent an entirely new ancillary revenue stream. Shoppair.com would manage the very complex relationships inherent in the concept. In an ideal world, this would mean all airports by all airlines – but perhaps that’s a bit overly optimistic.
- Taking advantage of shoppair’s proprietary digital customer engagement strategy and targeting techniques which can directly reach millions of passengers prior to travelling.
Either way, TakeOff would present passengers with targeted offers and enable them to browse, research, and purchase airport merchandise and services any time from ticket purchase until they fly, and for either end of their journey – all on a Click & Collect basis.
Airports would benefit not just from the pre-flight sales made by TakeOff, but also from the increased in-store traffic and sales generated by the omni-channel offer, on which no shoppair fees would be due. The experience of high street retailers like Galeries Lafayette indicates that over half their customers who Click & Collect buy additional merchandise when they come to the store to collect their purchases (Europe 500, Internet Retail, 2013 Edition).